We photographed Lydia Oldham’s 300 miles run from London to Falmouth. We travelled alongside Lydia for the whole route providing an album of photos to at the end of each day so that the trip could be shared across social channels in real time. After the run, images were used by Garmin, STYRKR and SUMS to drive social reach. MTA300 raised over £3000 for the Mastectomy Tattooing Alliance.