For Outdoor Brands

Authentic UGC built for outdoor brands

We find the creators, write the briefs, and deliver ads your audience actually trusts.

Get content from
200+
authentic outdoor creators
Get content from
200+
authentic outdoor creators
running
Trail running
Cycling
Hiking
Sports Nutrition
running
Trail running
Cycling
Hiking
Sports Nutrition
running
Trail running
Cycling
Hiking
Sports Nutrition

The outdoor community can't be fooled. We only work with creators who are already part of it.

“Working with Outdoor Activations has made a huge difference”
George
Head of Digital
70%
Reduction in time spent
4.3×
Increase in review throughput
View case study
Apply to become a creator

Creator? Get paid to work with brands you already love

Appply to become a creator
Tell us about yourself, your niche, and the brands you'd naturally reach for. Takes two minutes.
Get approved
We review every application manually. If you're a fit, you're in the network.
Get notified when a job matches your profile
No scrolling job boards. We come to you when a brand is right for your audience.
Frictionless content creation
We handle the brief, the script, and the direction. You just show up and shoot.
Get paid
Fast, reliable payments on delivery. No chasing invoices.
FAQ

Your questions, answered

Whether you're a brand looking for better UGC or a creator looking for paid work, here's how it works.

For brands

How much does it cost?

Each video is £250 plus the creator fee. As a brand, you can set your creator budget and we will match suitable creators within budget. We'll always agree the full cost with you before anything is confirmed. No surprises.

How long does delivery take?

We aim to deliver final videos within two weeks of the brief being signed off. That covers creator sourcing, scripting, shooting, and revisions.

What are the licensing details?

You own the content outright for 1 year. Full usage rights included for paid, organic, email, and web. Our standard licence term is 1 year, because this helps protect creators and keep costs within budget.

Do I need to commit to a contract?

No minimum commitment. Pay per video and scale up or down based on what you need.

How do you find your creators?

Every creator in our network is manually vetted. We only work with people who genuinely live the outdoor lifestyle — runners, cyclists, hikers. No generic influencers.

How involved do I need to be?

As little as you want. We handle briefing, scripting, shoot direction, and revisions. We'll need a brand brief from you at the start and sign-off on the script before shooting begins. That's it.

Can I approve the creators before they shoot?

Yes. We send you a shortlist before any creator is briefed so you know exactly who's representing your brand.

For creators

How do I apply?

Fill out our application form. Tell us about yourself, your niche, your content style, and the brands you'd naturally use. We review every application manually.

Do I need a minimum following to apply?

No minimum follower count. Videos will be posted on brand channels (not your own) so follower count does not matter

How much will I get paid?

It varies by brand and brief. The creator fee will be shared upfront for each job before you apply.

How does a job work?

When a brand brief matches your profile we'll reach out with the details. If you're interested we'll send you a full brief and script to work from. You shoot, deliver the footage, and get paid on delivery.

How much creative freedom do I have?a

The brief and script are there to guide you, not box you in. We want your natural style to come through — that's the whole point of UGC. Hook variations are your chance to get creative.

How often will I get work?

That depends on the brands we're working with at any given time. We don't promise a set volume of work but we'll always match you to briefs that fit your profile rather than sending you irrelevant jobs.

When do I get paid?

On delivery of the final approved video. No chasing invoices — we handle the client side.

Ready to get started?

Book a call and we'll have your first creators briefed within the week.
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