Garmin Fenix 9

( Brief )

To capture the lifestyle photo and video assets of new Garmin Fenix 9 to support a social campaign rollout

( Approach )

With Mont Blanc as the backgrop, we focused on mixing clean, commercial imagery with creative accents to convey a sense of adventure and movement.

Working on location with the client and 2 creator, we captured over 100 final assets across photo and video in under 3 hours.
A black horse and a white horse running side by side on snow-covered ground.
( From the client )

"This is going to be a quote from Ashley or Jack."

Demo image
Marketing Lead, Garmin UK
The new identity allows the product to evolve without losing clarity, maintaining consistency across brand, interface, and communication.